Brandstore Zoé et Moi, Shanghai
September 14, 2011
In co-creation with I Love Architecture Out Of Office created an unique Retail Experience for Zoé et Moi in Shanghai. This exclusive retail experience is tapping into the Dream World of the female consumer by using the Coulisse Technique.
The coulisse technique suggests a new scene, a new world of Zoé et Moi and Zoé et Moi is about supporting women to live their own uniquely designed dreamlife. One theme, different options. The layout of different shops can be flexible depending on the real size of the retail space and the proportions of the space.
The store for Zoé et Moi is planned to be built Spring 2012.