Zoé et Moi – Brand Guide
September 15, 2011
Out Of Office developed a concept for a High End Fashion Women’s Brand for a client in Shanghai.
‘Zoé et Moi’ is a fully integrated branding project – from trend research, to brand strategy to a concept and design. Based on that research and consumer needs – a brand concept was developed. This includes a strategic and visual identity and provides a brand-positioning strategy and story. As part of the brand development – a name (naming strategy) and visual identity was created.
A Brand Guide is developed for the client as a long-term manual and guideline for all core design decisions to be taken in the future for ‘Zoé et Moi’ (including ID, logo, colors themes, guidelines, video logo presentation and logo positioning). Out Of Office and her team of experts developed the packaging, POS material, website, campaign and retail concept – all as a translation of the Brand DNA into a retail concept.
‘Zoé et Moi’ will be launched in April 2012.