Vanessa de Groot – China + Design Expert
April 16, 2012
Out Of Office is a global company – working from Overijssel to China. We are always looking to co-create with our flexible network of experts: a team that is talented,entrepreneurial group of people. Vanessa is our expert working in China and for Out Of Office, she will deliver ‘The New Retail Reality’ Trend Lecture this month on ALLA (All About Design Fair), in Shanghai. And we are happy about that.
Because Vanessa de Groot holds a Master of Entertainment Design a Bachelor of Design Education and a Bachelor of Arts, majoring in Advertising/Marketing. She has over 10 years of experience working in the field of design. Her career, in the private sector, education and government, always revolves around training people and businesses on the value of design and innovation.
The last two and a half year Vanessa worked in China, where in cooperation with the DutchDFA, Consulates-General of the Kingdom of the Netherlands in Guangzhou and Hong Kong, she promoted Dutch design in the Greater Pearl River Delta. This promotion has led to various exhibitions and seminars at the Canton Fair, Guangzhou Design Week and Business of Design Week in Hong Kong, and to successful cooperations between Chinese industries and Dutch Design studios.